A NEW BRAND & WEBSITE DESIGN FOR A LARGE FUNDER of MOONSHOT PROJECTS and IDEAS TO SAVE OUR OCEANS

ISSUE

Oceankind, a new philanthropic model and emerging funder in the Ocean Conservation and Innovation, needed a new brand and message to reveal publicly and to communicate their vision.

EXPLORATION

Experimenting with type and form, we explored multiple different paths of letterforms and marks to exemplify Oceankind’s focus and directive. From using the “O” and the “K” quite literally to create some brand recognition, to more expressive, shapes and forms that were more gestural, we landed on an elegant and modern logo that shows the distinct connection between people and the planet, with a thumbprint mark that contains a wave in the middle.

CONCEPTS

From the beginning, the Oceankind team encouraged us to explore and experiment. Initially, this gave us some wildly different logo directions. We grouped ideas into 3 different themes, and created variations of each, honing in on elements that resonated with the Oceankind crew.

SOLUTION

A uniquely balanced brand and that combines ideas of human connection with the ocean and technological approaches. The resulting website, logo, and brand extension pieces help to position an exiting new institution to help solve the most pressing issues affecting our Ocean.

The client wanted The logo needed to clearly fit in the oceans space, yet stand out as an identity as unique as the organization. We wanted to avoid having it look like a tourism or surf brand while pairing well with potential partner logos in the ocean conservancy space.

The logo needed to clearly fit in the oceans space, yet stand out as an identity as unique as the organization. We wanted to avoid having it look like a tourism or surf brand while pairing well with potential partner logos in the ocean conservancy space.

BRAND EXTENSION

The final brand manual gives Oceankind a single source of truth for all of their design, logo, color, typography, and messaging decisions. We also designed business cards, t-shirts, sweatshirts, a pitchdeck, and an iconset to be used on their new website, which was the next phase of our work with them.

ICONOGRAPHY

The icon set that accompanies the brand follows the logo style but uses two colors. The icons depict aspects of Oceankind's approach and methodology.

WEBSITE DESIGN

An entirely new organization, Oceankind was still developing its identity when we started the branding work with them. As often happens, the process helped them define how to express their ethos, and convey their mission and focus. Through content writing, comprehensive experience design and user-flows, we helped Oceankind optimize viewership, and capture the attention of participants, ideators of moonshot projects, and other visionaries with common goals.

OUTCOMES

“Lucy Southworth's Oceankind is now one of the biggest NGO funders of ocean science in the world.”

- Techcrunch



Oceankind has gone on to FUND 354 projects in the OCEAN SPACE (A TOTAL of $261 MILLION THUS FAR)

-VIEW THE LIST of grants